County Strategy on Tourism Development

Establishment of county-level tourism institutions may be considered, including: tourism regulation, development and marketing; tourist police unit; and wildlife/conservation coordination office.

Development of county tourism infrastructure through public-private partnerships such as Accommodation: Develop at least one 4- or 5-star tourist hotel in each sub county.

Upgrade county recreation, campsites and other ‘get-away’ sites.

Upgrade or develop roads leading to tourist attractions to tarmac status.

Improve Health, water and sanitation facilities: Refurbish/Develop Coast general Hospital to one modern referral hospital.

ICT: Promote intra and inter county fibre optic cable and other digital communication systems linkage.

Invest in Meetings, Incentive travels, Conference and Exhibitions (MICE) facilities: Construct at least one modern convention centre in each sub county.

Enhance access to financial services by tourism- related SMEs and MSEs through providing tax and other incentives to motivate private sector participation.

Lobby for the development of a tourism revenue-sharing formula between the counties and the national government.

Lobby for resource allocation to Vision 2030 tourism flagship projects spatially, and specifically: resort cities, ICT cities, conference/convention centres and premium parks.

Lobby for the fast-tracking of the enactment of the Kenya Wildlife Bill 2011 so as to promote protection, conservation and sustainable use and management of marine and other wildlife in the county.

In partnership with the national government conduct a national hotel classification exercise so that the findings can be used to guide stakeholders in the sector.

Mombasa County governments, working with Brand Kenya, KTB, etc. to develop own brand.